Vol 3 Issue 2 (2025): August 2025

Articles

• Generation Z's Perspective on BCA's Persuasive Message in the "Don't Know? Kasih No!" Educational Video Campaign

  Dominique Dolpin, Marsefio Luhukay

  95-114

  • PDF

• The Image of Music Promotor After Communication Crisis

  Jade Nathania Sutanto, Inri Inggrit Indrayani, Astri Yogatama

  115-130

  • PDF

• The Effectiveness of Eca Aura as Brand Ambassador for Derma Angel Among the People of Surabaya

  Natasya Nethania Nava Djianto, Lady Joanne Tjahyana, Chory Angela Wijayanti

  131-146

  • PDF

• Effectiveness of Seventeen Brand Ambassadors in Mogu-Mogu Brand on Instagram Followers @mogumoguid

  Feling Astuti Kusumaningsih, Ido Hadi, Astri Yogatama

  147-164

  • PDF

• The Effectiveness of Ji Chang Wook as Traveloka's Brand Ambassador Among Millennials in Indonesia

  Isyela Netanya Putri Lantu, Daniel Budiana, Astri Yogatama

  165-188

  • PDF