Vol 2 Issue 3 (2024): December 2024

Articles

• The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers

  Rachel Ade Suryaning Kalla, Inri Inggrit Indrayani, Daniel Budiana

  201-218

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• The Effectiveness of Using Maudy Ayunda as a Brand Ambassador of Oatside Milk for Indonesian People

  Rachel Joeyceline Kai, Agusly Irawan Aritonang, Lady Joanne Tjahyana

  219-234

  • PDF

• The Representation of Women Empowerment on The Little Mermaid Movie

  Priscilla Christy Rikhana, Fanny Lesmana, Chory Angela Wijayanti

  235-248

  • PDF

• Audience Reception on Future Anxiety Phenomenon in “Masalah Masa Depan” Music Video by Hindia

  Ferry Shandy Welianto Wong, Ido Prijana Hadi, Agusly Irawan Aritonang

  249-265

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• The Effectiveness of Using Gel Angelicca as Celebrity Endorser of ESQA Cosmetics to Indonesian Women on Instagram

  Trisno Lidya Natania, Felicia Goenawan, Astri Yogatama

  266-283

  • PDF