Vol 1 Issue 1 (2023): April 2023

Journal of Content and Engagement - Vol 1. Issue 1. April 2023

This inaugural edition of the Journal of Content and Engagement publishes five original research articles that discuss the contents of various communication contexts in relation to the effects of communication, effectiveness of content, ritual communication, online public relations, and marketing communication.

DOI: https://doi.org/10.9744/joce.v1i1

Published: 2023-04-28

Articles

Parasocial Relationship between Parents Viewers with Korean Drama Actors

Aurelia Angelica Ng, Jandy Luik, Chory Angela Wijayanti

1-17
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Effectiveness of #FeelThePower Campaign Message on the Followers of Azarine Cosmetic’s Instagram Account

Auryn Nathania Soputra, Astri Yogatama, Ido Prijana Hadi

18-32
- PDF
Ritual Communication of Cheng Beng Ceremony on Chinese Ethnic in Balikpapan City

Lydia Tjioe, Gatut Priyowidodo, Felicia Goenawan

33-49
- PDF
Online Public Relations Communication Strategy by Akar Tuli Malang in Campaigning the Use of Indonesian Sign Languange (BISINDO)

Jeffrey Hendrawan, Daniel Budiana, Astri Yogatama

50-64
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Marketing Communication Strategy at Fashion Company "X" During a Pandemic Covid-19

Jerry Indrawan, Felicia Goenawan, Ido Prijana Hadi

65-83
- PDF

Vol 1 Issue 1 (2023): April 2023

Articles

Parasocial Relationship between Parents Viewers with Korean Drama Actors

Effectiveness of #FeelThePower Campaign Message on the Followers of Azarine Cosmetic’s Instagram Account

Ritual Communication of Cheng Beng Ceremony on Chinese Ethnic in Balikpapan City

Online Public Relations Communication Strategy by Akar Tuli Malang in Campaigning the Use of Indonesian Sign Languange (BISINDO)

Marketing Communication Strategy at Fashion Company "X" During a Pandemic Covid-19

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