The Impact of Digital Content and Information Quality through Instagram @speakingid on Public Speaking Training Interest in Indonesia
DOI:
https://doi.org/10.9744/joce.4.1.15-29Keywords:
digital content; information quality; Instagram; public speaking training learning interestAbstract
This study examines the Impact of digital content and information quality on public speaking training interest among followers of Instagram @speakingid in Indonesia. Using a quantitative explanatory survey design, data were collected from N = 300 respondents through an online questionnaire with a four-point Likert scale. Multiple linear regression analysis was conducted using SPSS. The results show that digital content and information quality have a statistically significant effect on training interest, both partially and simultaneously. Information quality has a greater standardized coefficient compared to digital content. The coefficient of determination (R² = 0.533) indicates that 53.3% of the variance in training interest is explained by the two independent variables. These findings extend Uses and Effect Theory by empirically demonstrating how specific content attributes and perceived information quality within Instagram-based educational accounts relate to interest in skill development. Unlike prior studies that primarily focus on engagement or purchase intention, this study specifically examines training interest in the context of informal public speaking education in Indonesia.
References
BPS. (2023). Bonus demografi dan ketenagakerjaan Indonesia. Badan Pusat Statistik
Republik Indonesia.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and
mixed methods approaches (5th ed.). SAGE Publications.
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information
systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9–30. https://doi.org/10.1080/07421222.2003.11045748
Endah Purwitasari, Ramita Hapsari, Reni Fitriani, Fery Haryanto (2024). Pengaruh Tayangan
Konten Instagram @daffaspeaks Terhadap Minat Belajar Public Speaking Bagi Mahasiswa. Journal Broadcasting Communication AKMRTV, 95-106.
https://jurnal.akmrtv.ac.id/bcomm/article/view/369/219
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and
purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
Field, A. (2018). Discovering statistics using IBM SPSS statistics (5th ed.). SAGE
Publications.
Ghozali, I. (2006). Aplikasi analisis multivariate dengan program SPSS. Badan Penerbit
Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis
(8th ed.). Cengage Learning.
Junco, R., Heiberger, G., & Loken, E. (2011). The effect of Twitter on college student
engagement and grades. Journal of Computer Assisted Learning, 27(2), 119–132. https://doi.org/10.1111/j.1365-2729.2010.00387.x
Kaplan, A. M., & Haenlein, M. (2019). Rethinking the social media business model. Business
Horizons, 62(3), 273–281. https://doi.org/10.1016/j.bushor.2018.12.002
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media?
Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kriyantono, R. (2016). Teknik praktis riset komunikasi. Kencana Prenada Media Group.
Lucas, S. E. (2019). The art of public speaking (13th ed.). McGraw-Hill Education.
Manu, G. (2023). Social media as a learning platform in the digital era. Journal of Digital
Education, 5(2), 45–58.
Metzger, M. J., & Flanagin, A. J. (2015). Psychological approaches to credibility assessment
online. In S. Sundar (Ed.), The handbook of the psychology of communication technology (pp. 445–466). Wiley-Blackwell.
OECD. (2019). Educating 21st century children: Emotional well-being in the digital age. OECD Publishing. https://doi.org/10.1787/b7f33425-en
Robbins, S. P., & Judge, T. A. (2017). Organizational behavior (17th ed.). Pearson
Education.
Ryan, R. M., & Deci, E. L. (2017). Self-determination theory: Basic psychological needs in
motivation, development, and wellness. Guilford Press.
Sendjaja, S. D. (2002). Teori komunikasi. Universitas Terbuka.
UNESCO. (2021). Media and information literacy: Policy and strategy guidelines. UNESCO
Publishing.
Utomo, E. P., & Wardani, D. K. (2017). Pengembangan kompetensi abad 21 melalui
pembelajaran berbasis teknologi. Jurnal Pendidikan, 18(2), 89–98.
Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary
framework for research and policymaking. Council of Europe.
Windahl, S. (1979). Uses and effects of mass media. University of Gothenburg.
World Economic Forum. (2023). The future of jobs report 2023. World Economic Forum.
Zarella, D. (2020). The social media marketing book (2nd ed.). O’Reilly Media.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ramita Hapsari, Karina Jayanti, Dwi Agitashera
This work is licensed under a Creative Commons Attribution 4.0 International License.
This open-access article is distributed under the terms and conditions of the Creative Commons Attribution License (CC BY).
