KALLA, Rachel Ade Suryaning; INDRAYANI, Inri Inggrit; BUDIANA, Daniel. The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers. Journal of Content and Engagement, [S. l.], v. 2, n. 3, p. 201–218, 2025. DOI: 10.9744/joce.2.3.201-218. Disponível em: https://joce.petra.ac.id/index.php/joce/article/view/38. Acesso em: 10 jul. 2026.