ISJWARA, Amadea Daphne; INDRAYANI, Inri; WIJAYANTI, Chory Angela. Opinions of Gen Z Surabaya Regarding the Effectiveness of the Spokes Character Ronald Mcdonald in Communicating McDonalds’ Brand Image. Journal of Content and Engagement, [S. l.], v. 2, n. 2, p. 166–181, 2024. DOI: 10.9744/joce.2.2.166-181. Disponível em: https://joce.petra.ac.id/index.php/joce/article/view/36. Acesso em: 10 jul. 2026.